Black Friday Campaign

Client

Melissa Joy Manning - Jewelry Designer
Melissa Joy Manning has created a socially responsible fine jewelry brand featuring unique, modern designs influenced by her passion for travel, art and culture.

Project Overview

Black Friday Cyber Monday sale campaign. Created and ran a paid lead generation Facebook ad to gather email and SMS information before sale. Created and ran a retargeting and prospecting Facebook ad during the sale. Created and sent launch email via Klaviyo. 
Results:
Lead Generation ad: 266 emails/SMS number acquired
Facebook ad: 18 sales
Total e-commerce sales: $84,484.02

Creative

Lead Generation Ad

BFCM CAmpaign ad

In-store signage

Email Campaign